Rattray Park

As part of activities to develop a road safety strategy for Kumasi which aims at identifying short to long term action plans that would enhance the management of road safety in the Greater Kumasi Area, the Kumasi Metropolitan Assembly (KMA) and its road safety partners has organized a days’ Media Coaching Workshop for Communication Officers within the road safety institutions on Thursday 9th November, 2023 at the Golden Bean Hotel.

The KMA, the National Road Safety (NRSA), in partnership with Bloomberg Initiative for Global Road Safety (BIGRS) is designing a communication strategy which is a pivotal component of the road safety that seeks to help in reducing road crashes, injuries and death.

The Media Coaching Workshop was intended to bring the commination officers together and equip them with the requisite public speaking skills onto the media on road safety issues.




Facilitators at the Workshop were Mavis Obeng-Mensah, Communications Coordinator for BIGRS Ghana; Samuel Adu-Gyimah, NRSA; and Ahmed Nuriden from Fox FM.

The Workshop was also held to improve the communication officer’s abilities to strategically engage their audience with the messages that encourage safe driving and also implement effective mass media campaign for road safety.

The communication officers were trained on topics such as ‘The role of the media in road safety, Grabbing the attention of the media, interviewing techniques, public speaking skills and how to capture audience among others.

The communication officers were drawn from Feeder Roads, GNFS, Safe Journey Foundation, NRSA, GRTCC, PROTOA, DUR, GPRTU, GHA and the National Ambulance Service.

Facilitators at the Workshop were Mavis Obeng-Mensah, Communications Coordinator for BIGRS Ghana; Samuel Adu-Gyimah, NRSA; and Ahmed Nuriden from Fox FM.

The communication officers were drawn from Feeder Roads, GNFS, Safe Journey Foundation, NRSA, GRTCC, PROTOA, DUR, GPRTU, GHA and the National Ambulance Service.

Facilitators at the Workshop were Mavis Obeng-Mensah, Communications Coordinator for BIGRS Ghana; Samuel Adu-Gyimah, NRSA; and Ahmed Nuriden from Fox FM.

The communication officers were drawn from Feeder Roads, GNFS, Safe Journey Foundation, NRSA, GRTCC, PROTOA, DUR, GPRTU, GHA and the National Ambulance Service.

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