The Management of the  Ghana Broadcasting Corporation  (GBC), Ashanti Region, led by its newly appointed Regional Director, Mr. Praka Anderson, has paid a courtesy call on the Kumasi Metropolitan Chief Executive, Hon. Richard Kwasi Ofori Boadi Agyemang at his office.

 

The visit provided an opportunity for the new Regional Director and his team to formally introduce themselves and reaffirm GBC Ashanti Region’s readiness to partner with the Kumasi Metropolitan Assembly (KMA) in projecting the development initiatives and achievements of the Assembly.

 

Mr. Anderson highlighted some of GBC’s flagship programmes and encouraged KMA to take advantage of these platforms to enhance public education, visibility and engagement around its programmes and projects.

 

In his remarks, the Mayor reflected on his own experience at GBC Accra, noting that the training and exposure he received there had contributed significantly to shaping his professional and leadership journey.

 

Hon. Boadi acknowledged the challenges confronting GBC Kumasi and encouraged the Corporation to embrace creativity, innovation and digital transformation to remain relevant in the changing media landscape.

 

He noted that with the growing influence of social media, GBC has an opportunity to expand its reach and strengthen its sustainability through quality digital content, strategic advertising and innovative programming.

 

 

The Mayor further urged broadcasters to uphold professionalism and avoid the increasing use of vulgar language on radio, stressing that the media has a significant responsibility in shaping values and influencing society.

 

He also called on GBC and other media houses to devote greater attention to highlighting development across various sectors of the country, creating public interest and inspiring innovative ideas and job opportunities.

 

Hon. Boadi appealed to the media to support efforts to position Kumasi as a modern, vibrant and progressive city, urging broadcasters to take an active interest in the transformation of the metropolis and carry residents along in the development process.

 

He also welcomed constructive criticism from the media, describing it as essential in helping the Assembly identify challenges, improve its operations and effectively serve the people of Kumasi.

 

KMA remains committed to strengthening collaboration with the media in advancing development, promoting accountability and telling the Kumasi story.